Born in the red dirt of Western Oklahoma, Rowel & Ridge Co. is where faith, grit, and good times meet. Founded by a professional bull rider and a backcountry hunter, we’re chasing the same call — the Pursuit of Life. Whether you’re trying to make it to the yellow bucking chutes or packing out heavy in the mountains, our apparel is built for those who are L-i-v-i-n

If you're on the Rodeo trail, killin hogs at night, or just love the pursuit of life our gears for you

Proverbs 21:21 — “Whoever pursues righteousness and love finds life, prosperity, and honor.”